Background: Vijay Sales is a leading electronics retail chain in India with a strong presence in several major cities, including Mumbai, Pune, and Ahmedabad. The company was founded in 1967 by Nanu Gupta, who started as a small TV repair shop and eventually expanded the business to include retail sales. Over the years, Vijay Sales has established itself as a trusted brand in the Indian electronics market, offering a wide range of products and competitive prices. Challenges: As Vijay Sales grew, the company faced several challenges in scaling up its operations while maintaining its reputation for quality and customer service. One of the biggest challenges was the increasing competition in the Indian electronics retail market, with several new players entering the market and online retailers gaining popularity. Vijay Sales had to find ways to differentiate itself from the competition and offer a better value proposition to customers. Another challenge was the need to expand its retail